“I Was at China Mall and I Saw Her”: Lady Blocked by DJ Zinhle After ‘Exposing’ Her Brand, SA Reacts

“I Was at China Mall and I Saw Her”: Lady Blocked by DJ Zinhle After ‘Exposing’ Her Brand, SA Reacts

  • A woman on TikTok rubbed DJ Zinhle the wrong way when she found her product at a random Chinese store
  • The Mzansi lady shared footage of her findings online and instantly went viral after plugging people with the prices 
  • Social media users confirmed the allegations about the artist’s brand in a thread of comments 

A South African businesswoman visited a random shop in Johannesburg and found DJ Zinhle’s brand.

Woman finds Era in random store
A Mzansi lady spotted DJ Zinhle's brand in a random Chinese shop. Image: @erabydjzinhle
Source: Instagram

She filmed her findings and posted footage on TikTok, which attracted thousands of viewers.

Woman gets blocked by DJ Zinhle 

South African musician and businesswoman, DJ Zinhle, made a name for herself outside of music. She founded her accessories brand Era over a decade ago, and it’s grown from just being a jewellery-focused brand.

The musician was previously bashed for branding Shein bags and selling them as her own. Mzansi has since moved on from that incident and continued to support her.

On Friday, a small business owner, Nikita, from Johannesburg, visited a Chinese shop that had a massive stock of Era gift bags. She was stunned by what she saw and posted her findings on TikTok.

She posted five videos about the incident and garnered over a million views. Nikita realised that the musician had blocked her on TikTok and said:

“I can't find DJ Zinhle's TikTok account anymore after this post, and I wasn’t even selling these. I didn't even share the location where I came across these bags, yho.”

South Africans were very suspicious of the brand. The gift bags from the Chinese store were identical to DJ Zinhle’s and retailed for R5, just like on Era’s website.

Where to shop for DJ Zinhle’s products in SA?

DJ Zinhle’s official products are sold at select physical stores across South Africa. You can find her Era by DJ Zinhle collection at Mall of Africa in Midrand, Nelson Mandela Square in Sandton, Rosebank Mall’s Soko District in Johannesburg, The Pavilion in Durban, and Mall of the North in Polokwane. Her products are also available online via her official website.

Zinhle has built a strong business presence with three main brands. Era by DJ Zinhle offers stylish accessories such as watches, jewellery, sunglasses, bags, hats, and belts. Hair Majesty is her premium wig and hair extensions line, focused on high-quality, luxurious hair. She also has equity in Boulevard Nectar Rosé, a sparkling wine brand that’s become a favourite for celebrations.

Watch the TikTok video below:

Mzansi wowed by DJ Zinhle’s products in Chinese shop

Thousands of social media users discussed the matter in a thread of comments:

Zinhle's brand trends online
DJ Zinhle's brand trended on TikTok after one lady 'exposed' it. Image: @erabydjzinhle
Source: Instagram

Have a look at some reactions below:

@Thebo T said:

“DJ Zinhle saw them last month. She can't sue them, they are a Chinese brand.”

@Anathi Zozo wondered:

“Guys, what if she stocks from that shop?”

@❣️remembered:

“She once bought handbags from Shein and branded them Era, so I guess after all, business is business.”

@princess Thembisil Mahlangu commented:

“Now I see why everyone is wearing Era.”

@Melo 🎀 shared:

“I have the original, and the packaging is exactly like this.”

@🫧❣️Nothando_Thobeka❣️🫧said:

“People don't know that Era is Shein stock, and she rebranded it.”

@maThabizolo shared:

“I was once at China Mall and I saw her van there, so I think maybe she's working with them.”

@Tswalos wrote:

“DJ Zinhle won't sue cos Era is from China.”

@ANGEL _said:

“Yeah, I sell, but local? You will never see me touch any local brand.”

@Olwethu_Nandi added:

"I want to buy them. Where's the shop? I'm sure they are affordable for us who are not working cause we are unemployable. 😁"

3 More stories about celebrities by Briefly News

Hilary Sekgota, Human Interest HOD at Briefly News, contributed to this article.

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Proofreading by Kelly Lippke, copy editor at Briefly.co.za.

Source: Briefly News

Authors:
Chuma Nontsele avatar

Chuma Nontsele (Human Interest Editor) Chuma Nontsele is a human interest journalist for Briefly News (joined in 2024). Nontsele holds a Diploma in Journalism and started her career working at Daily Maverick as a news reporter. Later, she ventured into lifestyle and entertainment. Chuma has 3 years of experience as a journalist. You can reach her at [email protected]

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